Trusted Choice

What is Trusted Choice?
Trusted Choice® is more than a logo, tagline or advertisement - it is a brand created exclusively for Big "I" members to help individual consumers differentiate the services provided by independent insurance agents and brokers. This ground-breaking consumer branding program is making great strides towards putting independent agents at the top of insurance consumers' minds.

The Trusted Choice® brand positions your agency as the place where customers can find:
  • Choice of insurance companies,
  • Customization of insurance policies to meet their specific needs,
  • ​Advocacy through support and assistance with claims.

These are the attributes consumers are looking for in an insurance agent.

Click here​ for Trusted Choice Agent Resources where you can find articles, advertising creative and information on the Trusted Choice Marketing Reimbursement Program. 

Want more information on Click here.​

Marketing Reimbursement Program

With its new online quoting capabilities and bold, new “Freedom” advertising campaign, the Trusted Choice® brand has gained a whole new level of recognition among consumers. There has never been a better time to co-brand your agency as Trusted Choice®!

Pledge of Performance

Trusted Choice® agencies are insurance and financial services firms whose access to multiple companies and commitment to quality service enable us to offer our clients competitive pricing, a broad choice of products and unparalleled advocacy.

The Power of 30 Seconds

The Power of 30 Seconds is an online training tool designed to help Trusted Choice agents convert inbound sales calls into clients. The training program coaches agents on creating and managing an inbound sales process for their agencies.